Our Story
Founded in Los Angeles by Dr. Javier Martinez, Martinez Brands began as the sales office for El Charro Tequila, a legacy crafted by his family in Mexico. From day one, our portfolio expanded to include a wide range of authentic Mexican beverages, both alcoholic and non-alcoholic. Quickly establishing a global presence, Martinez Brands became one of the top-five private label and bulk tequila distributors worldwide.
1997
We underwent a major transformation, parting ways with our distribution partner, Southern Wine & Spirits, to create our own business model. This shift allowed us to better align with the booming demand for Mexican spirits in the U.S. market.
Our goal was twofold: first, to introduce U.S. consumers to authentic Mexican brands that were underrepresented, and second, to target niche markets and specialized accounts that larger distributors often overlooked, to ensure brands reached their full potential.
2014
2023
We partnered with Casa Cuervo/Proximo Spirits to import, distribute, and market all of their heritage Hispanic brands within the US. We have embraced the opportunity and challenge to grow these brands in the U.S.
Vision & Values
We are committed to bringing vibrant, authentic spirits from the Spanish-speaking world to all consumers.
Martinez Brands partners with key retailers and specialized distributors across the nation to unlock the full potential of the Hispanic market.
We help Latin American and Spanish brands establish strong roots in the U.S. while upholding our core values of professionalism, dignity, honesty, trust, and friendship in every interaction.
