Dr. Javier Martinez
President & CEO
Javier was born into the beverage industry. At an early age, he began working as part of his family’s business in Mexico that ultimately grew to 300 liquor stores and 14 wholesale businesses reaching from Tijuana all the way to Puebla, in Mexico. At age 16, he was put in charge of the 60 liquor store chain locations in his native Aguascalientes. With nearly 25 years of experience in the U.S. liquor industry, he is currently considered an international authority on all issues pertaining to the tequila, mezcal and fine alcoholic beverages industries of Mexico in general, with expertise in every area of production, distribution, marketing and selling. He has a very diverse array of interests and is extremely active in the U.S.-Mexico business community affairs. His real-life education in the family business is matched by advanced academic qualifications in the form of both his Master’s and Ph.D. degrees in Political Science from the University of Oxford, England.