In 2014, we embarked on profound transformation.  We shifted our entire portfolio out of our then distribution partner – Southern Wine & Spirits; and developed our own original business model to keep pace with the explosive growth of Mexican spirit imports and consumer trends in the USA.

Our purpose in doing this was two-fold.  First to engage our customers in the value of established and promising Mexican brands which were not yet widely known to American consumers.  Second to help these brands reach out to more niche consumer market segments and accounts in the USA which were largely ignored by the larger companies that focused on the broader mass market.